Program Clarity
Programs are grouped with clear levels, schedules, and benefits to reduce decision time.
Stallions Website Redesign
Conversion-focused refresh for registrations and program discovery.
Case Study
Stallions Website Redesign
A modern marketing site focused on clearer program discovery and faster registration.
Project Overview
Clear programs, faster registrations.
The Stallions Cricket Academy needed a refreshed website that made programs easier to understand and registration easier to complete. The redesign focused on clarity, strong calls to action, and trust-building content.
The challenge
Visitors struggled to quickly find the right program and complete registration. The site needed a clearer structure and more persuasive content.
- Programs were difficult to compare
- Registration flow had friction
- Trust signals were weak on mobile
Research insights
Parents and players want to know class levels, schedules, and coaching credibility quickly.
- Clear program hierarchy
- Visible pricing and schedule cues
- Stronger credibility and testimonials
The solution
A refreshed layout with clear program groupings, strong CTA placement, and a simplified registration path.
Key Features
Designed to convert and build trust
Registration Flow
CTA placement and simplified form steps make it easier to complete sign-ups.
Trust & Credibility
Testimonials, coaching highlights, and event visuals build confidence on mobile.
Visual direction
A bright, sporty palette and bold typography reinforce energy and community, while the layout stays clean and easy to scan.
Results & Validation
What improved
Smoother journey
Reduced steps to find the right program.
Clearer CTAs
Higher visibility of registration actions.
Mobile ready
Responsive layout optimized for parents on the go.
My role
Web & Multimedia Designer
- UX audit and content structure
- UI refresh and visual assets
- Marketing visuals and coordination
Duration: 6 weeks
Takeaways
Clear hierarchy and confident CTAs made the biggest difference in guiding visitors to act.