Real-Time Analytics & Mapping
Live performance data, interactive maps, and visual dashboards help agencies track impressions and identify high-performing billboard locations.
StreetSight
AI-powered billboard CRM for small agencies.
Case Study
StreetSight
AI-powered billboard CRM for small agencies.
Awarded Design Excellence - Project II, Langara College
Project Overview
Clarity for agencies, visibility for campaigns.
StreetSight is a B2B SaaS web application designed to simplify billboard campaign management for small advertising agencies. The platform centralizes inventory, automates proposals, and introduces real-time analytics to an industry still dependent on manual workflows.
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The challenge
Billboard advertising remains one of the most effective marketing channels, yet managing campaigns is inefficient - especially for smaller agencies.
- Manual proposal creation and invoicing
- Unclear pricing and lack of transparency
- No real-time performance or ROI tracking
- Limited access due to dominance of large distributors like Pattison Outdoor
Research insights
Research was conducted through surveys, interviews, and market analysis.
- 70% of small agencies find billboard advertising difficult to manage
- 60% lose time through phone calls and spreadsheets
- #1 frustration: No visibility into campaign performance
These insights revealed a clear opportunity for a centralized, data-driven solution.
The solution
StreetSight is an AI-powered CRM platform that streamlines billboard operations by automating key workflows and providing actionable insights. The goal was to make billboard advertising simple, transparent, and measurable for smaller agencies.
Key Features
What makes StreetSight powerful
AI-Powered Proposals & Quotation
Automated proposal and quotation generation based on demographics and performance data, reducing errors and saving time.
Client & Agreement Management
Centralized client records, lease agreements, proposal tracking, and follow-ups keep campaigns organized and efficient.
Visual direction
StreetSight challenges the traditionally dull CRM aesthetic with a bright, confident color palette, clear data visualization, and Billi, a friendly mascot to humanize a B2B product. The design balances usability with personality to make complex data approachable.
Results & Validation
Early feedback and outcomes
Industry fit
Panel feedback validated strong industry fit.
Most impactful
Real-time analytics identified as the most impactful feature.
Faster proposals
Proposal workflows were significantly faster than manual methods.
Bold identity
Visual identity stood out in a crowded CRM space.
"StreetSight shows how billboard advertising can be simplified for smaller agencies. Its clarity, bold design, and real-time insights make it a refreshing alternative to traditional workflows."
Panel feedbackMy role
Product Designer
- UX research and synthesis
- UI/UX design
- Prototyping and usability testing
- Project coordination
Team: 4 designers, 4 developers
Duration: 13 weeks
Takeaways
This project highlighted the importance of clarity and transparency in B2B tools. It reinforced that bold visual identity and thoughtful UX can significantly improve adoption, even in traditionally conservative industries.